Media marketing in itself is a beast to contend with but syndicating your video clips online, so that you can gain more exposure for your business is an even bigger task if you don’t fully grasp the fundamentals.

Once you have created your video ad, your next intention should be to take a step by step approach to marketing it.

Below are our top five media marketing strategies / tips for distributing your videos successfully and getting the most out of them:

Top five video marketing strategies and tips

Take these tips and use them in your video marketing campaign to begin with, the tips shown below are not set in stone so you can use different social sites if prefer ed.

1. Upload short video to You Tube or Vimeo

Once your video has been created make sure you go an upload it to You Tube or Vimeo on a fresh account, your username for the account should also be keyword related to your business – it’s best to use your target keyword.

So for example if you business is called, golfing pros you should create a username similar to user/GolfingPros. Be sure to mention your target keyword and related synonyms in your tags and video title.

2. Write a blog post or web page and optimise with SEO

Take the video you have just uploaded to YouTube or Vimeo and embed it straight into a new page on your website or blog post, which ever is easier for you.

Optimise the page with basic on-page optimisation factors and use your target keyword in the title tag, description tag, keyword tag, first paragraph of your text introducing the video, make sure you bold and underline the keywords also. Lastly add a link with your target keyword contextually within the intro text back to the YouTube video to strengthen your topic for that page.

3. Submit new post with video to Digg

After you have created your new web page with the video embedded, submit your story via Digg. This story will be picked up by interested parties and syndicated around the network thus arousing the interest of bloggers, news sites etc outside of Digg on the search engines. Once again you should create an account with your target keyword as the username for example – users/GolfingPros.

4. Upload to Facebook and push via business page

After your submission to Digg you should upload the same video to Facebook and create a business page around it. You will be able to use this page for fans, followers and comments once each piece of video content is submitted, which will create more exposure for you.

5. Create a press release via PR Web

The last step is to create a press release only if the video is worthy of a story and will genuinely give a lot of value to other people. The best network for this is PR Web and the paid submission will get you much further faster, you can also add SEO factors such as linking to the article before it goes live.

Jumping on the social media scene

With so many social media platforms to choose from and utilise it’s best to create an account with the top five and start building your hub, with friends, fans and followers. Start with You Tube, Facebook My Space, Twitter and Digg to begin with and once a sufficient amount of work has been put into these particular networks you can then start delegating some time to others.

Building a social network hub takes time and energy but is very rewarding once you get to a certain stage, your video content can be syndicated within minutes and spread around the internet within hours, all from one platform and a few interested friends pushing your content.

How cool is that? Whether your looking to push a film, youtube clip, video introduction or even screencasts as long as the content is valuable and is portrayed as a ‘high impact video’ you will see amazing results guaranteed every time.

Consistency is key – never give up!

To become good at video marketing you must remain consistent, this means taking action every single day on your project or campaign. Far too many people give up just when they are starting to make progress, so make it your mission to stick with your marketing efforts and create the kind of impact you always dreamed of for your business, because it’s very achievable.